Starting September 28, Caribou Coffee, one of the leading branded coffee companies will offer a special Caribou Coffee Amy’s Blend collection of coffee, tea and merchandise to support CancerCare’s free, professional services. The collection honors Caribou’s original roastmaster and friend, Amy Erickson, who passed away from breast cancer. CancerCare supporters can pay tribute to Amy and those impacted by breast cancer by purchasing any item from the Caribou Coffee Amy’s Blend collection in Caribou stores and online September 28 through October 31.
For the second year in a row, Caribou will donate 10 percent of all retail coffeehouse proceeds from the collection directly to CancerCare. Last year’s partnership helped raise $250,000 in support of people coping with breast cancer—the largest amount raised in the 17-year history of Caribou Coffee Amy’s Blend program!
This year, the coffee will also be available on the shelves of select Caribou grocery stores throughout the country. For every 11 oz. bag of Caribou Coffee Amy’s Blend sold in grocery stores, an additional $0.50 will be donated to CancerCare, with a total minimum donation of $100,000 and maximum donation of $250,000.
The 2013 Caribou Coffee Amy’s Blend collection was created to include not only exclusive hot and cold drinkware, but also accessories such as an infinity scarf, lip gloss, hair ties and a pen, in addition to the coffee and tea. And, supporters who purchase the new, limited-edition Caribou Coffee Amy’s Blend hot tumbler starting September 28 will receive unlimited coffee refills at any Caribou location for the entire month of October.
Caribou and CancerCare are also providing warmth to those in need through an innovative social media campaign, “CaribouKnits.” For every message shared using #CaribouKnits on Facebook or Twitter from September 28 through October 31, Caribou team member volunteers will knit one inch of a scarf. All scarves will be donated to CancerCare to provide warmth to those coping with breast cancer in the Caribou communities.